The largest new gTLD operator in terms of number of new domain extensions, Donuts Inc. today announced DPML Plus, an enhancement to its existing Domains Protected Marks List product that it developed in partnership with the IP community.

Donuts already has the DPML which allows brand owners to protect their marks across all of Donuts’ current 197 domain name extensions at a fraction of what it would cost to defensively register the same terms.

The limited-time DPML Plus promotion enhances DPML by allowing brand owners to widen protections, including, for the first time, common misspellings of their marks.

With DPML Plus Brand owners also are able to:

Block their marks and mark-related terms from registration for an initial 10-year period.

Block one exact match term and three additional strings (legacy DPML covers one string) that contain a mark or common misspellings of the mark (further “contains” or misspelled terms beyond these three strings are available to block for an additional fee).

Also for the first time, block a mark in premium second-level domains across all Donuts’ gTLDs.

DPML Plus blocks are not subject to overrides by other parties with the same trademark. DPML Plus subscribers may submit unlimited overrides of their own blocked terms (for no wholesale override fee) if they elect to register and use their previously blocked terms.

Registration for DPML Plus will open October 1, 2016, and close December 31, 2016.

The suggested retail price for DPML Plus is $9,999.

Donuts also announced that effective January 1, 2017, the price of its “legacy DPML service will be increased in order to better align the service’s benefits with its marketplace value”.

“Existing DPML subscribers can renew their subscriptions at current pricing before January 1.”