It appears the domain name Snap.com was acquired back in June 2016 when the domain moved over to the corporate domain registrar and brand protection company MarkMonitor.com

Snapchat’s Twitter handle has changed to @Snap as well.

Snap also announced a new product called Spectacles which are a set of $130 sunglasses that sport an integrated video camera with a 115-degree lens.

The company seemed to acquire the domain name Spectacles.com back in May 2016 when as the domain moved over to the corporate domain registrar and brand protection company MarkMonitor.com

According to a blog post the company explained it’s rebranding:

“Today we are changing the name of our company to Snap Inc.

It has been five years since Bobby and I started working on Picaboo, the little app that became Snapchat – and we’ve been so lucky to build an incredible team that has continued to expand upon Snapchat and create products like Stories, Memories, Lenses, and so much more!

When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product! Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand.

We decided to drop the “chat” and go with Snap Inc!

Changing our name also has another benefit: when you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis. You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd