7 / 72 Inc. is already drawing negative attention from celebrities because of its trademark filings.

A company has filed over 70 trademark applications in an effort to register trademarks similar to famous brands, popular slogans and terms used by celebrities and brand owners.

Mike Lin, who was an early employee at LinkedIn, told Domain Name Wire that 47 / 72 Inc.’s goal is to put these trademarks on t-shirts and other printable items.

Lin has spent $34,000 on trademark filing fees for trademarks such as Periscope, House of Mouse, Swiper No Swiping, Oh Snap! Chat., and even the names of Pokemon Go teams like Team Valor.

His company has also has applied for trademarks matching valuable domain names including Pets.com and X.com. Dot.com darling Pets.com now forwards to PetSmart.com and X.com was a predecessor to PayPal.

Lin told Domain Name Wire that he believes he can trademark these terms because their owners (in the cases in which there are trademarks) haven’t trademarked them for the same class of goods, namely online retail.

The applications have been filed on an intent-to-use basis.

A presentation about the company’s plans reveals many of the trademarkapplications it has filed, and predicts that the trademarks will be registered.

The presentation also brags about filing to register the mark Black Mamba, a nickname for basketball great Kobe Bryant. The slide notes “Nothing but Net on this trademark” and “Nike lawyers forgot to ‘Just Do It'”.

Bryant’s lawyers have already sent a cease & desist letter, Lin said. He also has a cease & desist from Beyonce, and has been told he’ll receive one for his trademark application Prophets of Rage.

Lin’s presentation promotes a cache of good Periscope handles as well:

Luke Brean of BreanLaw, LLC has filed the trademarks on behalf of the company. Brean declined to talk to Domain Name Wire, referring me to Lin instead.

One of 47 / 72 Inc’s trademark applications is for the popular saying “Bad artists copy. Good artists steal.”

Lin told me I can read into that application however I’d like.

from http://domainnamewire.com