Chris Sheridan shared a great Q&A video interview with WordPress founder Matt Mullenweg at WordCamp Europe 2016. At around the 20 minute mark of the video, Matt discusses the .Blog new gTLD domain extension that was acquired by WordPress earlier this year.

The discussion focused around the revenue sources for Auttomatic, the parent company of WordPress. Previously, there were three revenue “buckets” for the company, but the .Blog extension is poised to become the fourth bucket. In fact, Matt has big plans for .Blog domain names, and he predicted selling .Blog domain names “could be a multi $100 million business.”

VentureBeat reported that the .Blog extension was acquired for $19 million, although Matt is a bit coy in this interview due to what I presume are legal reasons.

.Blog is definitely an extension that I will be watching, especially when it comes to the marketing of these domain names. WordPress has a massive audience and .Blog is an extension that should see considerable traction.